YouTube has a new plan to remove creators from TikTok



Started by the short vertical video trend TIC Toc In-demand video viewing has become one of the trends globally. Undoubtedly, the popularity of TikTok has been a cause of concern for the tech giant. whereas instagram Google-owned TikTok is working hard to accelerate and beat it and is constantly experimenting with new features youtube It has a new card to lure content creators to its platform – monetization. YouTube will soon enable partner programs for its short-form vertical video format, Shorts, And as everyone would agree, creators are one of the most important parts of these video platforms.
Some time ago, YouTube introduced the Creators Fund for Shorts, however, there was no advertising revenue sharing. But, now the ads are coming in shorts.
YouTube is bringing ads to shorts
Yes, advertisement. Well, ads have been the most prominent part of YouTube’s dominance. As The New York Times first reported, early next year, the shorts will include YouTube Partner Program, Therefore, creators, although there are some prerequisites that need to be met, can join the program and monetize their shorts and earn a share of the advertising revenue.
So what are the eligibility criteria? Creators need at least 1,000 subscribers and 4,000 watch hours a year. Or producers may also qualify for the program if they have 10 million views on shorts within the past 90 days.
However, YouTube is making it easier for creators who don’t meet the criteria for the Partner Program to make money. In the future, creators will be able to offer paid channel subscriptions, sell merchandise and receive tips with “Super Thanks”. But, there is no word on if there is any minimum eligibility to unlock these options.
Earlier this year, TikTok also announced ad revenue sharing for creators. Currently, it is limited to a few creators, but has strict criteria of having at least 100,000 subscribers. Tiktok says it will pay creators a 50 percent cut in revenue from ads on their TikTok.
For paid-for YouTube videos, creators will get 45 percent of ad revenue while YouTube will keep the rest—that is, for “longform” YouTube videos. What is this extra 10 percent for? Well, Amjad HanifThe vice president of creator products at YouTube, explains that this will be used to pay for music rights, so creators can use whatever music they want, which is not the case with other platforms and often ends with expulsion. Is.


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