How Kendrick Lamar pays tribute to Kobe Bryant with new 'The Heart Part 5' music video

Kendrick Lamar is not just a fan of Kobe Bryant and the Los Angeles Lakers. He is a passionate devotee.

So much so that Lamar transforms into a Lakers icon in his latest music video.

That's right, Lamar's face actually becomes Bryant in the 14-time Grammy Award winner's new music video.

And Omos scored the best performance of his career against Bobby Lashley

On Sunday, Lamar released new footage for his latest single, "The Heart Part 5", which will be featured on his upcoming fifth studio album, Mr. Morale & the Big Steppers.

In the video, Lamar appears to keep things simple with a white tee and bandana handkerchief in front of a dark red background.

But as Lamar raps through each verse, his face turns to famous black entertainers, actors and athletes such as OJ Simpson, Will Smith, Jussie Smollett, Nipsey Hussle, and Bryant.

Matching the vibe of the video, the cover art for "The Heart Part 5" features each person's hands

In which the size of the lamer changes. Bryant's hand is from his fifth championship in 2010 as it is taken from an iconic photo of him with a Larry O'Brien photo.

The song and the accompanying video immediately became a viral sensation, judging by an emoji-filled tweet from Lakers superstar LeBron James.

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