Digital Marketing 101: 7 Strategies for a Successful Digital Marketing Campaign

Digital Marketing 101: 7 Strategies for a Successful Digital Marketing Campaign

Digital Marketing 101: 7 Strategies for a Successful Digital Marketing Campaign Your earned media efforts should be audited and planned. Create buyer personas for your business. Establish your goals and the digital marketing tools you’ll require. Examine your current digital assets and channels. Your owned media initiatives should be audited and planned. Your earned media efforts should be audited and planned. Your sponsored media initiatives should be audited and planned.

Digital Marketing Audit

An audit of digital marketing begins with reviewing your current performance. Once you’re confident your campaign goals and budget have been met, it’s time to start looking at how you can best optimize your marketing efforts. Related: 10 Case Studies That Show How Digital Marketing Can Be Used to Drive Sales Establish these metrics and examine your results: Revenue (e.g. lead volume, conversion rate) Return on investment (ROI) Engagement and conversion rate Alignment with your goals and brand strategy So what do you want to accomplish through digital marketing? Can you provide a service or product that appeals to an unmet need in your customer base? Is your message conveyed in a way that brings customers to your doorstep?

Digital Marketing 101: 7 Strategies for a Successful Digital Marketing Campaign

Planned and Earned Media Campaigns

Audit and plan your planned and earned media campaigns. Review the tools you’ve already developed and cross-reference your planned and earned media campaigns. Plan for each phase of the campaign: creation, launch, targeting, measurement, and optimization. Develop integrated plan cards to simplify planning. Identify common content themes and themes that will be specific to any given campaign. Identify top touchpoints to enhance user experience and optimize conversions. Identify and manage lead generation. Track the campaigns across channels. Organize and cleanse your marketing data and personalize the collection of leads by various attributes. Digital Marketing Tools Find a location and select an accurate photo for your brand’s homepage.

Goals for your Digital Marketing Campaign

Which goals are driving your campaign and how will they improve the return on your investment? What kind of objectives are you attempting to meet? What outcome are you looking to achieve? What outcomes are you trying to achieve? Who is your audience? What is the audience doing? What do they care about? How are they accessing your services? Who is your competition? What competition does your audience share? How can you make yourself stand out? How can you set yourself out from the competition? What are the messaging, mediums, assets, and platforms you can leverage to achieve your desired outcomes? How can you make yourself stand out? Who are your media partners? Who can you leverage in your media strategy? What are the most cost-effective media vehicles for you?

Digital Marketing 101: 7 Strategies for a Successful Digital Marketing Campaign

Digital Marketing Tools

Audit and plan your social media marketing campaigns. Evaluate your existing social media campaigns. Audit and plan your affiliate marketing campaigns. … Evaluate your marketing automation tools. … Audit and plan your content marketing tools. … Evaluate your marketing analytics tools. … Evaluate your content marketing platform. Audit and plan your website content marketing campaigns. … Evaluate your email marketing campaigns. … Evaluate your search marketing campaigns. … Evaluate your lead generation campaigns. … Evaluate your email marketing campaign tracking tools. Audit and plan your webinar marketing campaigns. Evaluate your marketing automation tools. Evaluate your sales funnel optimization tools. Evaluate your lead nurturing tools. …

Owned Media Campaigns

If you have purchased an ad on Facebook, Google AdWords, or any other digital channels, it is important to know if your campaign is working. Use Google Analytics to analyze your traffic and conversions in order to adjust your campaigns to improve performance and optimization. Earned Media Campaigns Earned media is a form of free or low cost advertising. It includes product demonstrations, point-of-sale materials, educational webinars, etc.

Paid Media Campaigns

Properly define your KPIs. Consider your reach, frequency and frequency variation. … Invite your media agencies to participate in the planning. … Develop an understanding of campaign performance. … Establish a budget for paid media advertising. … Plan social media strategy. … Audit your campaign results. Video Marketing Choose your mediums and learn about social considerations. … Choose your budget and determine appropriate KPIs. … Identify your long-term video goals. … Evaluate your current resources and determine the most cost-effective media to use. … Choose your keywords. … Create an editorial calendar. … Measure the success of your campaigns. …

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